My investing muse - They share what they want us to see (25Feb2022)
Whenever I review earnings reports or news, I prefer to approach all things with a pinch of salt. what do we see - a young girl, old lady or ... both Humans - we tend to see what we want to see and hear what we want to hear. Thus, coming to reports, we may end up picking up details of what we want (or hope) to read . Coming to investment, it is important for us to be neutral. I used to buy stocks because I loved a company for example Levi's Jeans. However, such love may not always be repaid with profits. We should not forget that we invest with the purpose of profits (first). In such cases, I have learnt that it is best for me to remain as a customer instead of an investor of the business . We cannot mistake our love for their product & services against the intent of profits. Ideally, we should invest in businesses where we share their purpose . After qualifying the business, I invest into...